Smart advertising

i think this is advertisement done is rather smart.

the words "Can your 3 run on all-fours?" is actually making fun of the new Mazda 3. of course, Subaru would deny such claims.

previously, there was another such advertisement, also by Subaru, mocking the VW Golf. on the weekend the new Golf was launched, the words, similarly placed, said "Forget Golf this weekend, come see our WRX", or something like that.